"A young girl who loves to read hasn't been able to find a good book for a while. She has no other friends who read. She is trying to find the next perfect book and find a friend to discuss it with. How can we help her?"
“A man named Adam is in his early 20s and manages a large team. He is somewhat familiar with our product and would like to explore it. How to make it easy for him to navigate our website and buy the product?”